Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Volume 4) (Rockport Universal, 4)


Universal Principles of UX is a comprehensive encyclopedia on user experience design, featuring 100 laws, guidelines, human biases, and general considerations, with visual examples of how they are applied in practice. Organized into six categories, the book offers philosophical case studies, situations, problems, and contradictions encountered in real world projects to teach how to think rather than what to do. It is the standard reference for designers, engineers, managers, and students seeking to improve their UX expertise.


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Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.

Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:

Consider Empathize Define Research Design Validate

And, features principles as diverse as:

Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework

User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do.

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

From the Publisher

rockport universal principles seriesrockport universal principles series

user interface user interface

Map the ecosystemMap the ecosystem

Target the right devicesTarget the right devices

Principle 03: UI makes or breaks usability

Remember the 2000 presidential elections in the United States where Bush won by a small 537-vote Floridian margin? Turns out the misaligned rows in the now infamous “butterfly” ballot caused many people to accidentally vote for the wrong candidate. Bad usability in both UX and UI caused Al Gore to lose the presidency.

Principle 55: Map the ecosystem

Because an ecosystem analysis encompasses the totality of a client’s digital strategy, it’s a very good place to start. We can come back to it when we need to start planning our competitive analysis, determine our user personas, prioritize features, or even figure out which user journey needs to be mapped out more clearly.

Principle 84: Target the right devices

In our studio, by the time we start designing, we have already mapped out all the features and know which devices are most common for our users. This knowledge allows us to make device-specific design decisions based on real requirements and device usage, giving us a higher chance a design that performs well on all of the devices needed.

Universal Principles booksUniversal Principles books

Publisher ‏ : ‎ Rockport Publishers (March 7, 2023)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 0760378045
ISBN-13 ‏ : ‎ 978-0760378045
Item Weight ‏ : ‎ 2.2 pounds
Dimensions ‏ : ‎ 8.6 x 0.8 x 10.2 inches

Vendor Information

Vendor: amazon

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